Rahshiene Taha had aspirations of following his athletic passion to play basketball in college, but instead he quickly fell in love with the west coast life at Stanford. That California love led to careers in music promotion and marketing, before sending him on a journey to get his MBA and eventually landing him at Nike as part of the prestigious Marketing Development Program. It was an opportunity that lead him away from the rain of Beaverton back to the sunny agency world of LA and eventually culminating into a career centered around hip hop, bringing his love of music and culture together again.